Google AdWords Classes (PPC Advertising)

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AdWords Class – AdWords Crash Course

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Training will be held by an expert in internet marketing with proven track record and deep understanding of AdWords, BingAds, Facebook Ads and other PPC media.  Our AdWords instructors are not only regularly managing mid to high budget campaigns, they are also technically savvy on web development side to implement sophisticated conversion tracking.
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At your office, home, conference room.. you name it. Training at your location, at your convenience.
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  • Understanding Search Results & PPC Advertising
  • Understanding AdWords Ads
  • Auction Based Bidding Advertising Systems
  • Search & Content Network
  • Account Structure (Campaigns, Adgroups, Keywords, Ads)
  • Creating Campaigns
  • Budget, CPC (Cost-per-Click), CTR (click-through rate), Quality Score & Ad Rank
  • Discerning Keyword Match Types, Negative Keywords
  • Writing Effective Ads
  • Following Google’s Editorial Guidelines, trademarks
  • AdWords Keyword Planner
  • Finding Keyword Ideas
  • Complying with Destination URL Editorial Policies
  • Optimizing Landing Pages for Higher Conversion Rates
  • Conversion Tracking
  • AdWords Editor

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In addition your instructor will be well-versed in SEO (Search Engine Optimization) and online sales.
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Request a Session


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Questions?

(312) 818-5503

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How it Works?

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